March 19, 2014

Ufone overhauls Systems to Enhance Customer Experience

Ufone News thumb

Ufone, an Etisalat group cellular operators in Pakistan, has initiated a system upgrade in order to better serve its customers, which also reflects its customer-centered policies and vision of putting customers first.

The operator has recently upgraded its data warehouse to a state of the art system enabling a laser sharp focus on its ability to serve customers proactively and also to create a delightful customer experience for its subscribers.

"The current year will be extremely challenging as well as full of opportunities for the Pakistan telecom industry," said Mr. Saad Muzaffar Waraich, Chief Officer Information Technology at Ufone. He added, "Doing more with less and doing it faster than we could yesterday is the order of the day. The Teradata upgrade will enable us to not lose sight of what is most important to us — customer intimacy".

The robust and fully integrated Teradata platform delivers a 360-degree customer view using data from multiple source systems, extending insights from the platform to commercial applications of analytics that intelligently drive cross-selling and up-selling, enable customer centricity in marketing strategies, customize offers for each individual customer, target micro-segments, and predict customer behavior.

“Challenging times lie ahead for those organizations who do not have a vision to integrate technology with their business, Ufone is one of the few organizations which recognize the potential in latest technology to advance their business with strategies that are destined to push and challenge the status quo.” said KhuramRahat, managing director, Teradata Pakistan, Afghanistan, Bangladesh. He further added, “I am proud of our long standing partnership and shared vision for leveraging the best out of technology to benefit end users.”

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