The last two quarters of previous financial year recorded with 2.8 billion minutes which shows increasing trend, thereby establishing the fact that mobile usage is increasingly becoming the preferred medium of communication for inbound and outbound calls to Pakistan.
As per an overview given in Pakistan Telecommunication Communication (PTA)’s quarterly report, total outgoing traffic trend as depicted by figure revealed the steadily growing trend of making calls from Pakistan to other destinations around the world as 0. 96 billion international outgoing minutes have been recorded during the first two quarters of 2010-11 as compared to 0.93 billion minutes in the last two quarters of previous year.
Similarly, international incoming traffic has also been growing continuously for the last two quarters and reached 2.5 billion minutes as compared to 1.9 billion minutes during previous two quarters.
With regard to Short Messaging Service (SMS), which is one of the important features of cellular mobile services and a vital source of revenue for cellular companies, the report said all cellular companies generated approximately 100 billion SMS during Jul-Dec 2010-11 as compared to 86 billion during the preceding two quarters.
This shows a 16% increase in the SMS traffic in just two quarters. Ufone leads the SMS traffic parameters by a clear margin followed by Telenor and Mobilink.Warid and Zong have significantly low SMS traffic as compared to their competitors.A telecom expert on Wednesday attributed the increase in traffic to the low international tariffs and bundled international packages being offered by cellular mobile companies while huge rise in the SMS traffic owes largely to the attractive and wide range of bundle packages being offered by all the operators.
He said daily, weekly, fortnightly, monthly even unlimited packages are being offered at very low rates to cap the true potential of this value added service.