The Norwegian cellular operator seems confident in contesting for two following categories (out of 9 total categories).
- Social and Economic Development
- Best Mobile Business and Enterprises.
- Best Mobile Enterprise Product or Solution
- Best Mobile Money Product or Solution
- Best use of Mobile for Social & Economic Development
- Best ‘Mobile Money for the Unbanked’ Service
- Best Product, Initiative or Service for Underserved Segments.
This will be 16th Annual Global Mobile Awards contest offering nine categories and 22 titles.
GSMA award ceremony will be the part of the Mobile World Congress, which will be held 14-17 February.
The GSM Association Awards is considered as the most prestigious contest and mostly called as Oscar for the mobile phone and telecommunication industry.
Telenor Pakistan has already grabbed Mobile Money Transfer Award in November 2010 for its mobile-banking services "Easypaisa".
The Easypaisa services transacted Rs. 10 billion in a single year with the total transaction carried recorded six million mark till October 2010. Starting with 2,200 outlets at the launch, service has been extended to more than 11,000 outlets in 700 urban and rural areas across Pakistan. The spread is even greater than the number of bank branches in Pakistan, which is 8,000.
Pakistan Telecommunication Authority (PTA) is also contesting in the Global Mobile Awards 2011 for the the category of Outstanding Achievement Awards including Best GSMA Chairman’s Award and Government Leadership Award.