Mobilink brings another exciting value added service, “SMS based Content Catalogue”. Searching and downloading wallpapers, ringtones or video clips has never been this easy; with SMS based Content Catalogue, users can browse through innumerable multimedia content at a minimal price via SMS. All the content would be displayed dynamically i.e. while browsing wallpapers, a separate set of wallpapers would be displayed each time subscriber requests for list of wallpapers and each menu would be showing 4~5 content items with an option to browse more and download.
There are two parts of this service
1.Content Browsing & Downloads
In Content Browsing & Downloads; the user will be able to browse through different multimedia content by sending an SMS to 6565. A menu would be pushed to the user enabling the user to browse through various wallpapers, animations, greeting cards etc.
Through Content Subscription a user would be able to subscribe for any (particular) or all categories types. Upon subscription, a daily WAP link for the desired content would be pushed to the user. Up to 5 messages (WAP push) would be sent during the week. A notification would be sent to the user informing them that they subscription has expired.
The general content categories for this service are as follows:
- True Tones
- Video Clips
SERVICE FLOW (HOW TO)
|No.||MT/MO||Keyword||Description / Message|
|1||MO||sub||User sends the keyword to the short code ‘6565’|
|2||MT||.||Welcome to the world of downloads. Reply with your choice:|
1 for Wallpapers
2 for True tones
3 for Animations
4 for Video Clips
5 for Weekly subscription
Charges: Rs. 0.1+tax only
|4||MT||.||Please reply with your choice:|
1 for Female Models
2 for Male Models
3 for Love & Friendship
4 for Islamic
5 for Others
Rs. 0.1+tax only
|6||MT||.||Reply with your choice:|
1 for Katrina Kaif beautiful
2 for Kareena Kapoor with flowers
3 for Asin with guitar
4 for Angelina Jolie on bike
5 for more wallpapers
|8||MT||Message with short code 500 priced @ Rs.5||Please reply to this message with ‘Y’ to receive Katrina Kaif’s wallpaper. |
|9||WAP PUSH||.||A WAP PUSH WOULD BE DELIVERED with a separate thank you message.|
For Point 5Subscription for Wallpapers, Animations & True tones would be done @ Rs.10 and subscription for Video Clips would be done @ Rs.20. Once the subscription is successful, the user would receive 5 pieces of selected content category over the span of a week and then subscription renewal request would be sent.
Subscription Charges:Rs. 10+tax/week for Wallpapers
Rs. 20+tax/week for Video clips
GPRS charges will apply on downloading on content.