A study conducted by Nielsen revealed a dramatic shift in the way the people connect and communicate with each other. It is found that people send text messages more than making mobile phone calls.
According to the Nielsen Co., the media research firm which analyzed mobile phone bills of 60,000 mobile subscribers, adults made and received an average of 188 mobile phone calls a month in the 2010 period, down 25% from three years earlier.
Declining Mobile Phone Calls: Average monthly “talk minutes” fell 5% for the period compared with that in 2009; among 18- to 24-year-olds, the decline was 17%. For anyone who doubts that the texting revolution is upon us, consider this: The average 13- to 17-year-old sends and receives 3,339 text messages a month–more than 100 per day. Adults are catching up. People from ages 45 to 54 sent and received 323 texts a month on their mobile phones in the second quarter of 2010, up 75% from a year ago.
Less Invasion of Time: Texting is considered less of an invasion of someone’s time than is calling. A recent survey of 2,000 college students asked about their attitudes toward mobile phone calls and text-messaging and found the students’ predominant goal was to pass along information in as little time as possible, with as little brief talk, as possible. “What they like most about their mobile devices is that they can reach other people,” says Naomi Baron, a professor of linguistics at American University in Washington, D.C., who conducted the survey. “What they like least is that other people can reach them.”
Mobile Communications Become Pervasive: A recent Pew Internet & American Life study shows that 85 percent of U.S. adults own a mobile phone, and a whopping 96 percent of 18-29-year-olds own one. Unfortunately, the Pew study does not indicate what percentage of these mobile devices are smartphones. Mobile phone ownership is more than that of PCs and notebooks.