Telenor Pakistan Relaunched their Talkshawk with new tag line “Baatun Baatun May…” and its released to social networking to see the response as social media is fast becoming a solid platform in its own right, one must be given the respect and the credit it deserves.
“Talkshawk ‘Baatoun Baatoun May…’ is about the big joys of life which come from little things: the comfort you get from a tiny pat on the back; the love you feel from a hug; the smile that lingers on after you have laughed hard on a joke. It reflects the optimism and the hope which comes from everyday conversations.
Talkshawk revolves around this idea and connects with subscribers as a facilitator. It offers itself as a platform which helps people stumble upon that hidden sparkle of hope, whether an SMS, a smart tune, or a call.
The countrywide coverage, amazing International Direct Dialing offers and International Roaming ensure that no matter where you are, you always have that reassurance that your loved ones, your family, your home are where you are.
To establish the new face of talkshawk along with the new logo and the new positioning, an extensive 360-degree marketing campaign was carefully designed and executed. The exhaustive checklist included all kinds of out-of-home platforms such as radio, TV, digital, internal branding, virals, mobile apps, ringback tone… you name it, and the Talkshawk Brand Team made sure it was done. Talkshawk is making waves — Baatoun Baatoun May!”
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