This event was a great opportunity for mobile application developers to show off their mobile applications and generate interest in their company.
Tango: This mobile application was launched in both the Apple App Store and the Android Market, is a peer-to-peer video-chatting app that utilizes both your mobile phone’s front-facing and back-facing cameras. This mobile application will also enable you to make video calls from an iPhone to an Android mobile phone over 4G, Wi-Fi and 3G. You can also turn video on and off during a call or pick between a large screen or small screen view of your contact. Tango automatically detects which of your friends has this mobile application on their mobile phone and creates a specialized list of those contacts within the mobile application. You don’t need to make a profile either; you just need to install Tango, start it up and you’re ready to make video calls.
Firefox 4.0 for Android: This latest mobile application has desktop-like capabilities. Besides a faster performance, Firefox automatically syncs your desktop history, bookmarks, passwords and open tabs between from your desktop to your mobile phone. Firefox’s Awesome Bar-a search bar learns your preferences and favorite sites the more you use it.
PhoneTell: PhoneTell is a free of cost mobile application for Android mobile phones only, that integrates with the mobile phone dialer in Android phones and supercharges your mobile’s contact list. PhoneTell pulls in your contacts from Facebook, LinkedIn, etc. and associates them with existing entries for those people in your contacts. Then it creates one master contact for each person, removing dupes.
An Intelligent Mobile Application: This mobile application learns about your calling habits, and adjusts the way your mobile phone delivers and uses contact information to fit those habits. For example, if you usually call a friend on his work number, PhoneTell will make his work number come up first when you look up his number. PhoneTell also might learn that in order to reach your spouse before 5pm, you’ll have to use his or her work number; after 5 pm the cell is better. Not only this, PhoneTell curates a 300 million-entry database of business and personal contact records. This includes mobile phone numbers that are listed, unlisted, or “hidden” (like some companies’ customer support numbers). If a call comes in and the name of the caller doesn’t register, PhoneTell can run a reverse lookup in its database to find out who’s calling you.
PhoneTell Search: You get results based on more than just your location when you search for goods or services. If you want to order pizza at 4am, PhoneTell will show you some pizza joints around you, but only ones that happen to be open all night. Businesses that sell more expensive items pay PhoneTell a fee whenever a potential customer clicks to call their number from the PhoneTell search results.
Evri: Evri delivers content to mobile phones. The company chose five major content areas–Baseball, Gossip, Rock, Football and Technology–and developed a (free) mobile application for each one. The apps deliver a neat package of content that’s easy to navigate with a mobile device. The content, which is pulled from thousands of online publishers, typically includes news stories, sports scores, videos, pictures and tweets. According to Evri CEO Will Hunsinger, this content is located by semantic search technology owned by Evri which is a San Francisco based company. This mobile application makes many different kinds of content easy to navigate and digest on the small space afforded by a mobile device.
Micello: This latest mobile application is for Android, iPad, iPhone. Micello is a small start-up that is addressing an obvious problem in mapping and location-based services. Those services work for outside locations, but not inside ones. The Micello app (free) contains the maps of the insides of large structures like shopping malls, airports, hospitals and business campuses. Once those indoor locations (like, say, a store inside a shopping mall) are mapped, users’ locations can be identified with a physical place. Then they can “check in” there, and merchants and other advertisers (for better or worse) could potentially target location-relevant ads to them. Wireless networks are getting much better at locating a device inside a building. The network can now place the device within 10 meters of its real location, and that location detection is getting more exact all the time. So far, Micello has mapped 215,545 structures in 2200 locations.