How it works:
Google Places provides a comprehensive but most convenient dashboard to handle the business ownerships.
Business owner can provide all important and useful information ranging from company name to contact numbers to their physical location on map. Not only this, you can add business timings, photos, videos and much more.
Part of useful service is to create customized vouchers/coupons for those who reach you through Google Places, which can attract more and more customers to your business.
Benefits & availability:
Google is one of the most accessed services around the world. Business information once submitted to Google Places is then available from all of Google publically accessible services e.g. Google Earth, search, maps etc.
With hundreds of visitors looking at these search results can simply boosts your business. Since your submitted information is verified by Google itself through their verification process so customers can trust the submitted information with no doubts.
One of the most useful benefits is that if once business is claimed and geo-tagged on Google maps, it will leave no chance for your customer to not to locate your physical location.